What are the differences between a Shopify related products feature and a Shopify personalization app? Shopify has a ‘related products’ solution which helps you show your visitor similar products to the one the visitor is already viewing. As …
READ MOREI have seen people spending hundreds of dollars in setting up a dropshipping business, but failing to integrate the best converting Shopify themes. There might be two reasons behind this oversight. The first one is lack of knowledge …
READ MOREWith the enormous growth in the eCommerce industry, brands now have large amounts of products available online. This paradox of choice faced by today’s online shoppers pushes brands to act more than clever. eCommerce brands need to excel in …
READ MOREOne of the most difficult challenges almost all businesses face, whether big or small, is acquiring customers. According to some business authors, acquiring a new customer can cost five times as much as retaining an existing customer. With …
READ MOREArtificial Intelligence, or AI as we know it by these days, is no longer a figment of imagination of the sci-fi mind. It is now very much a reality – a reality that we experience in our day-to-day …
READ MOREConversion rate is a term that started to be popular in the early 2000’s with the rise of the online retail. The ones who still see e-commerce as just another sales channel to showcase products are not aware of …
READ MOREWhat is Marketing Segmentation? We do not deny the fact that Wikipedia has a huge impact in our lives when we are stuck with concepts that we are not familiar of. So, I cannot help myself not to …
READ MOREWhat is predictive analytics Predictive analytics analyzes current and historical data via statistical techniques and machine learning to define the patterns to predict the likelihood of a possible action. In the context of eCommerce, this action is usually defined as a …
READ MOREWhat’s In It For You If You Use Product Recommendations On Web? As the Perzonalization team, we believe that the product recommendations on web are the lifeblood of the eCommerce personalization practices. Recommendations help eCommerce websites to sell …
READ MOREWhat Do We Mean When We Say “Rule Based Product Recommendations?” We are all online shoppers, yet we see several product recommendations whenever we visit online shops. I’ll give you a secret here; not all of these recommendations …
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