Creating segments of one has been a longstanding mantra for marketing. (1) With the advancements in big data analysis, it is now possible to cluster users into smaller segments as opposed to macro segments. This type of an analysis is …
READ MOREThe demand for predictive marketing has been growing ever since the early adopters saw great returns. The first companies that discovered the benefits of predictive marketing are Amazon and Netflix. With their highly equipped internal data science teams and …
READ MOREWhat Do We Mean By Big Data In Ecommerce? Big data has been a buzzword in today’s business world for the last couple of years and especially in the context of e-commerce. The textbook definition of big data is …
READ MOREWhat Are eCommerce Automated Emails? eCommerce automated emails are generated via a computer program that automatically answers e-mail sent to it. Automated emails are often used as e-mail marketing tools to immediately provide information to their prospective customers …
READ MORECross Selling : A Guide for eCommerce Imagine yourself in a candy store; shelves full of colourful candies, all inviting you to take a bite. Whether you are a kid or an adult, the candy store shopping experience is …
READ MOREThe Past | The Present | The Future Product recommendations is a widely used personalization technique in today’s online shopping environment. As eCommerce websites began to develop, a pressing need emerged for providing product recommendations derived from filtering …
READ MOREEcommerce has a great potential in terms of analysing data and taking action. The secret sauce in ecommerce analytics is not how you collect data but how you analyse and build strategies on that data.
READ MOREIt’s important to be able to read the signals visitors share in real time and serve them in the best way as possible; here technology comes into place. The fancy algorithms we apply, the sophisticated databases we use, the seamless experience we provide omni-channel; they all end up triggering a yes/no decision on a visitor’s mind.
READ MOREIntroduction to PrestaShop One of the world’s most liked eCommerce platforms and a robust content management platform, PrestaShop now strives to be one of the most successful open source platforms as well. With more than 250,000 eCommerce stores …
READ MOREThe power of good SEO services cannot be underestimated. And neither can you ignore the time saved by using one for your website. Download your guide and learn all about SEO tools that can help you gain organic …
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